EarthGang Website
Overview
EarthGang is a Hip Hop duo from Atlanta, Georgia who are signed to Dreamville Records. This website will allows their fans to buy albums and merchandise from them.
Olu
WowGr8
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Design a website for EarthGang that allows users to easily order items and complete the checkout process.
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UX designer designing a website for EarthGang from conception to delivery.
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Conducting interviews, paper and digital wireframing, low and high-fidelity prototyping,conducting usability studies, accounting for accessibility, and iterating on designs.
Personas
I created personas and user journey maps to understand the types of users I’m designing this website for and what kinds of additional features they’d like.
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Antwan Benjamin is a Business Major at Georgia State University. He also works as a barista at CoffeeHouse to help make ends meet. Antwan has been a fan of EarthGang since 2014 when they released their first album, Shallow Graves For Toys. He considers himself to be one of EarthGang’s biggest fans.
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Anthony Wheeler is a web designer living in San Francisco. He is an avid hip hop fan. Every day Anthony scrolls through blogs and youtube links trying to find new artists to listen to. He extends his fandom through his appearance, buying typically buying albums as part of merchandise bundles.
Paper Wireframes
While creating these paper wireframes my goal was to create a homepage where everything is accessible.
Digital Wireframes
Making navigation easy was a priority to me, so I clearly labelled and placed links to every section of the website.
Lo-Fi Prototype
Mockups
Hi-Fi Prototype
Get in touch.
Interested in what you’ve seen? Let’s connect.